From social media to billboards, TV advertisements to tuk-tuks, Jotun Cambodia uses every platform available to help strengthen the company’s brand.
One of the best ways to get around Cambodia is the tuk-tuk, the three-wheeled, motorised auto rickshaws that can be found moving along almost every street of the country’s major urban centres. With space on the back for a small billboard, tuk-tuks also make for a highly visible mobile platform to help Jotun build its brand.
There are an estimated 20,000 tuk-tuks in Cambodia. Jotun works with an agency which negotiates a modest monthly fee with drivers to display our ads announcing the latest Jotun decorative paint products, and a present, Jotun has reached agreements with about 500 drivers active in both Phnom Penh and Siem Reap.
The “tuk-tuk marketing” is only a small part of Jotun’s brand building efforts in Cambodia, but very effective. So, the next time you find yourself in Cambodia, keep your eyes open for the Jotun branded tuk-tuks.