Our strategy and vision

Jotun Protects Property

Jotun protects its employees, customers, suppliers, shareholders, the environment and all property.
To reach our vision, Jotun’s overall strategic direction has three main elements;

  • Organic growth; Develop new and existing markets
  • Four segments; Decorative paints, Protective Coatings, Marine Coatings and Powder Coatings
  • Differentiated approach; Global view with a regional and local focus
To guide us in the right direction Jotun has a common set of values; Loyalty, Care, Respect and Boldness. Our corporate culture, The Penguin Spirit, is strong and has been a major success factor in Jotun’s history. Jotun places a lot of resources, time and effort to nourish and develop the values and the corporate culture.  
To further help us to reach our goals, Jotun has a set of core processes implemented across the company, linked to among others, HR and recruitment, competence development, R&D and Innovation, technical expertise, operational development, HSE, follow up tools, Corporate Responsibility and sustainability. 

Jotun has organised its global organisation into seven regions, having the operational responsibility for business in all segments in the geographical area; 

  • Scandinavia 
  • West Europe 
  • East Europe and Central Asia
  • Middle East, India and Africa 
  • South East Asia and Pacific 
  • North East Asia
  • Americas