Advertising

Advertisements are an important part of the Corporate Identity. The examples shown on the following pages are intended to cover the basic Corporate Identity elements without rigidly limiting creative design. As a helping guideline for developing a continuous corporate style, please make sure you follow these simple rules. These guidelines are based on the use of: Size and recommended position of the logotypes, Typefaces and Colours.

Logo size on format A3 is set to 75 mm.

The example shows one of the present corporate ads valid as per 2013. Please be advised that in general we prefer not to see logo as part of the text. Only Segment marketing or Corporate may allow such use in special circumstances like this one, where it obviously works well.

On this page we present high resolution PDFs of our corporate ads.

Poster (W 50cm by H 70cm) - English
Poster (W 50cm by H 70cm) - Norwegian

Monuments presented in portrait format ads

Canton Tower daylight, Canton Tower by night and Burj Al Arab.
A4 portrait - English
A4 portrait - Norwegian
Full page tabloid format (H 365mm by W 246mm) - English
Full page tabloid format (H 365mm by W 246mm) - Norwegian

Monuments presented in landscape format ads

Holmenkollen ski jump and Marina Bay Sands.
A5 landscape - English
A5 landscape - Norwegian
Double page tabloid format (H 365mm by W 524mm) - English
Double page tabloid format (H 365mm by W 524mm) - Norwegian
Half page tabloid format landscape (H 181mm by W 246mm) - English
Half page tabloid format landscape (H 181mm by W 246mm) - Norwegian

General templates, A4:

Adverts - Coporate - 1

Adverts - Corporate - 2

Alternatives for placement of pay-off

Adverts - Corporate - 3

Adverts - Corporate - 4

Logo, A4 size:
50 mm (Margins: Height of blue solid area: 41 mm. Space from logo to the top of page: 13 mm)

It is up to Segment Management to decide if endorsed brand or not.

New agreed guidance for Jotun Decorative
Decorative Paints MEIA/SEAP are allowed to define their premium interior and exterior sub-brands (Fenomastic, Lady Design, Majestic, Jotashield etc.) as endorsed brands (the same way as for Lady in Decorative Scandinavia), when it comes to print ads, brochures and colour cards.

Consequently, the smaller logo of 50 mm may be used for brochures etc. for these sub-brands if decided so between region and segment as an alternative to 110 mm when relevant. For ads, however, the logo shall always be 50 mm defined as a minimum, alternatively 75 mm or even 110 mm depending on the size of printed ads, but with no intermediate sizes allowed.

Examples:

Logo size:
A3 size ads: 50mm.
A4 size ads: 50mm.
Ads smaller than A4: 35mm.
Very small ads: 25mm can be used as a minimum.

Placement of logo:
Logo may be placed in one of six positions:
Top of page: centered, aligned left or aligned right.
Bottom of page: centered, aligned left or aligned right.

Margins:
Space from logo to top of page: 13mm.
Space from bottom, left/right: 15mm.

Packshot:
Packshot height, abt 50 mm. Packshots to be placed in lower right corner.